EaseMyTrip Targets 10X Growth in Hotel
Booking for FY18-19
New Delhi: EaseMyTrip, one of the
largest flight booking sites of India, is expecting a growth of 10X in transaction
value coming from hotel booking by end of the financial year 2018-19. In the third
quarter of the year 2018, the company has seen a high growth in hotel
reservation through website.
In financial
year ending on March 2018, EaseMyTrip has achieved a turnover of around Rs.2300
Crore with an increment of around 10-12% over previous year through air tickets
being its major product. However, the travel portal is planning to increase its
revenue by focusing on non-air products like hotels and bus booking.
Mr. Nishant
Pitti, CEO and Co-founder of EaseMyTrip said, “Earlier our main concern was to
promote flight tickets as key product of the company but to excel in tourism
industry, you also need to expand your wings towards other products like hotels
and holiday packages. Our company was doing business through hotels previously as
well but now we have made everything more systemic by implementing advanced
technology, lowering our rates and adding better hotel options in our
inventory.”
As the company
is continuously growing without any external support or VC funding, it will
focus on providing best staying experiences to the customers at really good
rates. Currently, the company receives around 150-200 bookings daily for hotels
with an average ticket size of Rs. 6000 to Rs.8000. By the end of the FY18-19, they
have target to generate sales more than 35 lakh every day from hotel booking. The
company has a customer base that primarily looks for luxurious stay instead of
budget hotels. Therefore, they are very positive about achieving their target
in coming year.
Reports Shweta Sharma
